Lee Choong Khay

Lee Choong Khay (CK) was instrumental in developing Astro’s sports services into one of the top sports propositions in ASEAN. CK also spearheaded eGG Network, a dedicated 24/7 esports channel for ASEAN. eGG Network is more than a channel, it is a 360° marketing platform engaging esports fans, talents, sponsors, game developers and publishers through tournaments, events, and social media.