Welcome to MMC Tuesdays
Following the government’s announcement on a statewide CMCO starting October 14, The Malaysian Media Conference (MMC) 2020 will no longer be held as a physical conference. As heartbreaking as it is, we believe our promise for The Great Comeback and to provide an unparalleled platform for creating, shaping and delivering collaborative solutions for the upcoming decade still remains the main objective of our conference. Which is why we’re proud to introduce MMC Tuesdays!
MMC Tuesdays is essentially our solution to turning what was supposed to be a one-day physical conference into a 4-part virtual mini-conference, aired live on our facebook page every Tuesday in November. The conference content will remain the same, except we decided to divide it across four days so you don’t have to spend eight consecutive hours in front of your screen.
What makes this more exciting is MMC Tuesdays will be completely FREE for everyone to tune in. This is because there has never been a year as important as 2020 for stakeholders in our industry to come together and assist each other to bounce back from the unparalleled challenges we’ve been smacked in the face with.
COVID-19 has exposed our flaws and vulnerabilities. But as we enter a unique window of opportunity to shape the recovery of our industries, MMC Tuesdays will offer insights from experts to help inspire the media and marketing industries to determine the future state of Malaysia’s communication landscape.
About MMC
The Malaysian Media Conference is a proven landmark event for all media and marketing professionals to get everyone on the same page one day in the year. Over the years, we have tackled various timely topics and issues, ranging from media and marketing challenges and online, digital, mobile to discussing issues like media consolidation, best practices and industry debates featuring leading icons from the local, regional and global markets.
Why a Boomerang?
When we conceptualised the idea that led us to this year’s conference theme, The Great Comeback; we realised that our industry needs a unique weapon to achieve a remarkable recovery.
A boomerang is a rare example of a non-ballistic weapon. When used correctly, boomerangs fly roughly parallel to the ground and as long as they maintain sufficient speed and rotation, they can resist the force of gravity.
Similarly, the goal of MMC 2020 is to inspire Malaysia’s media landscape to follow the trends on the ground while remaining one step ahead and to be flexible as they keep moving forward leading towards The Great Comeback.
Speakers & Panelists
Aziemah Azman
Manager of IP-Animation,
Primeworks Studios
Chris Greenough
Chief Marketing Officer,
Everise
Christopher Wee
Chief Strategy Officer,
Omnia
Dashika Gnaneswaran
Head of Communications,
Microsoft
Dheeraj Raina
Managing Director,
Mindshare
Eugene Lee
Regional Director of Marketing,
McDonald’s Malaysia
Ganesh Kumar Bangah
Founder and Executive Chairman,
Commerce.Asia
Haniff Hamzah
Content Producer,
YOLO Malaysia
Jaz Lee
Creative Director,
Ogilvy
Jazz Tan
Chief Executive Officer,
YouthsToday
Karen Chan
Chief Executive Officer,
AirAsia.com
Lee Choong Khay
Head of Sports,
Astro
Nicholas Ng
COO/Co-Founder,
KOMACI Network
Nicholas Sagau
Chief Product Officer,
REV Media Group
Preathvee Asohan
Twitter Client Partner & Brand Strategist,
Httpool Malaysia
Raymond Siva
Chief Marketing Officer,
Malaysia Digital Economy Corporation (MDEC)
Rengeeta Rendava
Managing Director,
Mad Hat Asia
Sailesh Wadhwa
Chief Strategist,
Edelman Malaysia
Santharuban T. Sundaram
Chief Executive Officer,
Atlas Vending
Sheila Shanmugam
Managing Director,
m/SIX
Programme
Welcome Note
Harmandar Singh Organising Chairman, MMC
Punching Through BAU
Raymond Siva Chief Marketing Officer, MDEC
Screen Break
A generation of future buyers: Who are they really?
Jazz Tan Chief Executive Officer, YouthsToday
Technology Enabling Accessibility and Inclusivity: Catalyst to Rebuilding Economies
Dashika Gnaneswaran Head of Communications, Microsoft
Growth trends: How live commerce is transforming influencer marketing
Ganesh Kumar Bangah Founder and Executive Chairman, Commerce.Asia
Screen Break
Unfiltered panel hour
Removing the stumbling blocks
‘Removing the Stumbling Blocks,’ features key representatives from three sectors - media owners, marketers and agencies, whose intricate industry linkages to each other form an ecosystem of its own.
The goal for this panel is to trigger an open discourse on the “knots” faced by three symbiotic industries and the potential synergies that could be activated by addressing these challenges. While COVID-19 has exposed our flaws and vulnerabilities as an industry, it has created the opportunity for us to have more raw and uncensored discussions on what’s wrong and how to fix it. It’s time for our industry to have that conversation, led by a panel of experts in their own field.
Panelists:
Sheila Shanmugam Managing Director, m/SIX
Dheeraj Raina Managing Director, Mindshare
Santharuban T. Sundaram Chief Executive Officer, Atlas Vending
Nicholas Sagau Chief Product Officer, REV Media Group
Moderator:
Sailesh Wadhwa Chief Strategist, Edelman Malaysia
If you don’t get it, don’t get into it
Eugene Lee Regional Director of Marketing, McDonald’s Malaysia
How I Used Content Algorithm to Lose 10kgs
Christopher Wee Chief Strategy Officer, Omnia
Screen Break
Power Hour (presentations & panel discussion)
Content Fashioning for the next decade
Titled ‘Content Fashioning for the Next Decade,’ this panel sharing session will feature a short presentation from each panelist before they come together for a panel discussion on the different strategies brands and agencies can use when fashioning their content for the next decade. If content is king and social is the future, this panel will discuss what it takes to create original, evergreen content that not only occupies Malaysia’s social feeds but makes viewers crave for more.
Haniff Hamzah Content Producer, YOLO Malaysia
Aziemah Azman Manager of IP-Animation, Primework Studios
Jaz Lee Creative Director, Ogilvy
Preathvee Asohan Twitter Client Partner & Brand Strategist, Httpool Malaysia
Rengeeta Rendava Managing Director, Mad Hat Asia
Moderator:
Nicholas Ng COO/Co-Founder, KOMACI Network
A Decade of Fluid Identity
Chris Greenough Chief Marketing Officer, Everise
Screen Break
A conversation in-game with Lee Choong Khay, Head of Sports, Astro
Moderator: Vasuki Rao MARKETING Magazine
Adapting to the new travel world: Pivoting, Rethinking, Reigniting
Guest speaker: Karen Chan Chief Executive Officer, AirAsia.com
Presenting Sponsor
Partners
Contact
Sledgehammer Communications (M) Sdn Bhd