Dashika Gnaneswaran, Microsoft Malaysia’s Communications Lead, is responsible for all of Microsoft’s internal and external communications in Malaysia.
Spearheading communications for the subsidiary for the past 3 years, Dashika manages corporate strategy, showcases and champions brand advocacy, internal advisory, customer voice and success story telling, media relationship building, senior leadership positioning and philanthropies plans for Microsoft.
A veteran in the communications industry, Dashika has 15 years of experience in a wide variety of fields which include Branding, Public Relations, Digital and Content Marketing, Business to Business Relationship Management, Speaker Profiling and others. Prior to working in Microsoft, Dashika spent four years as the Vice President of Communications at the largest financial investment institution in Malaysia – Kenanga Investment Bank, where she was responsible for the organization’s marketing, brand management, digital communications and investor relations. Dashika also served at Microsoft Malaysia from 2011 till 2013 as a PR Specialist and then as the Enterprise Marketing Manager, spreadsheeting B2B digitization initiatives before returning as the Communications Lead in 2017.
Throughout her career, Dashika has received close to 20 local and international prestigious academic and industrial awards, including the most recent being Best Business to Business Campaign at the PRCA Southeast Asia Awards 2020.