Eugene Lee

Eugene Lee was recently named one of Asia Pacific’s Top-50 Most Influential Marketers of 2020, and was also Marketing Magazine’s CMO of the Year in 2018. Starting at McDonald’s Malaysia in 2009 as a Marketing Executive, he rose quickly through the ranks to become Marketing Director in 2016.

Eugene transformed marketing at McDonald’s and rolled out many ground breaking campaigns, including the legendary Ayam Goreng McD relaunch, which still serves as a case study for many marketers today. In early 2020, Eugene moved on from local market duties, and is now Regional Marketing Director for Asia, overseeing 11 markets across APAC.