What do APPIES judges have to say about next week's showdown?

(Marketingmagazine.com.my) – 

“The shortlisted nominees are required to present their campaigns in person and this
 allows for interaction directly between the people who worked on the campaigns and the 
audience. I am looking forward to learn a thing or two from all the presenters who will be 
sharing the background and ideas behind the campaigns shortlisted.”

Santharuban T. Sundaram
Group Marketing Manager, Permanis Sandilands

“The ability of each campaign to connect deeply with consumers, to deliver
scale and translate attention to a purchasing decision while staying true to
the brand promise is the new mantra. These principles deliver stronger
brand equity. Each campaign idea should cut across all media and channels
to deliver the strongest results and cut-through.“

Vincent Chong
Marketing Director, Unilever Malaysia

“I hope to find an Ace in terms of being on brief to address a business challenge, be
fresh and innovative, plus have an impressive ROI to boot. I want to celebrate
exemplary work, get to know more talented professionals and to be challenged in my
thinking.”

Ms Pan Choi Yen
GM of Marketing, WIPRO-UNZA Malaysia

“One needs to make the audience part of the campaign, as everyone
wants a say about your marketing and brand. You need to collaborate
with them.”

Ben Mahmud
Head of Retail Marketing, Shell Malaysia Trading

“The APPIES provides the platform to recognize the immense creativity and talent
within our industry and I’m looking forward to be amazed by the pioneering work that
has been done over the last year.”

Matthew Ho
Regional Digital Marketing Director, Huawei Technologies Malaysia

“An excellent opportunity to review some of the best creatives and marketing
campaigns in Malaysia. A great platform to benchmark what marketing
campaigns Malaysia are producing versus the rest of the world.”

Eric Wong
Marketing Director, IBM Malaysia

“It is a great platform for leaders in the industry to come together, deliberate,
recognize and celebrate great campaigns.”

Fiona Liao
Chief Brand Officer, Prudential Assurance Malaysia

“I look for campaigns which are built on strong consumer insights and
have a powerful creative idea that ultimately delivers a commercial
return.”

Philip Whittaker
Group CMO, Themed Attractions & Resorts

“Successful campaigns that effectively deliver their core messages and
achieve brand/business objectives in the most cost effective way are
what I will be looking out for.”

Mark Ng
ASEAN Marketing Director, Castrol BP

“I expect to assess great campaigns presented by talented teams which will be a true
pleasure, and this hopefully will also inspire me.”

Mr Stephane Vilquin
Marketing Director, Campbell Soup Southeast Asia

“The APPIES will be a personal enrichment and self-fulfilment experience for me
where I can take lessons from judging all the great and successful products and campaigns.”

Zaki Zin
Marketing Director, Wyeth Nutrition Malaysia

“I look forward to see Malaysia’s best agencies and businesses showing
off their most creative and exciting campaigns to engage their audiences
effectively.”

Noreen Sabrina
Head of Brand Communications
Malaysia Digital Economy Corporation (MDEC)

What more is there to say?

There will be 22 CMOs, 7 speakers, 36 local marketing case studies and 17 winner featured at APPIES Malaysia next week.

For Group Discounts click here 

APPIES Malaysia 2016 Marketing Conference open for registrations!

‘2-day MBA’ in Marketing, ‘TED of Marketing’, call it what you will, and come what may, we will see you on May 19 & 20 at the Eastin Hotel.

•        36 latest Marketing Case-Studies  

•        22 marketing leaders as Judges  

•        3 top-notch Keynote Speakers  

*        4 Game-Changing Panel Speakers

Says Chief Judge Adam Wee Abdullah, Group CMO of CIMB Banking Group about judging the entries, “Clarity in the Objective statement is fundamental. If this is not clear, the solutions will not be clear as well. It is also important to juxtapose the expected outcome against the Objective statement so you can gauge if the strategies are aligned. It’s a bit like looking through the scope of a sniper’s rifle.”

Date:           19 & 20 May, 2016 

Venue:          The Grand Ballroom, Eastin Hotel Kuala Lumpur

Time:           8.30am – 6.00pm

To register, go to APPIES REGISTRATION.

Download full brochure here.

Or contact Ruby on 03-7726
2588, [email protected]

APPIES Malaysia 2016 judges:

• Abdul Sani Abdul Murad – Head of Marketing, HSBC Malaysia

• Ben Mahmud – Head of Retail Marketing, Shell Malaysia Trading

• Eric Wong – Marketing Director, IBM Malaysia

• Fiona Liao – Chief Brand Officer, Prudential Assurance Malaysia

• Jasmine Lee – Chief Marketing Officer, U Mobile

• Jauhar Munir Shaikh – FVP, Brand Marketing for F&N Malaysia

• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd

• Mark Ng – ASEAN Marketing Director, Castrol

• Martin Soong – Marketing Manager, Fonterra Brands Malaysia

• Matthew Ho – Regional Digital Marketing Director, Huawei Technologies Malaysia

• Nirinder Singh Johl – GM of Strategic Communications, Tenaga Nasional Berhad

• Noreen Sabrina – Head of Brand Communications- Malaysia Digital Economy Corporation (MDEC)

• Pan Choi Yen – GM of Marketing, WIPRO-UNZA Malaysia

• Philip Whittaker – Group Chief Marketing Officer, Themed Attractions & Resorts

• Rizan Ismail – Head of Brand Management, PETRONAS

• Santharuban T. Sundaram – Group Marketing Manager, Permanis Sandilands

• Stephane Vilquin – Marketing Director, Campbell Soup Southeast Asia

• Syahar Khalid – Digital Engagement Manager, Nestlé Products Malaysia

• Vincent Chong – Marketing Director of Unilever Malaysia

• Zaki Zin – Marketing Director, Wyeth Nutrition Malaysia

• Zalman Aefendy Zainal Abidin – Chief Marketing Officer, Celcom AXIATA