We went from think small to THINK BIG!

How brands can win Indian SMEs on 4th Nov

Astro Ulagam, RAAGA and Astro Awani LINC held a webinar recently for Indian SMEs as part of their NAMMA Webinar Series and the results surprised everyone…

350 small business owners registered, 133% more than the industry benchmark.

Engagement rate hit 72% (average 65%), plus 250 lines of chats and Q&A overload.

Moderated by RAAGA announcer Uthaya, the webinar led with Datuk Dr A.T. Kumararajah, Secretary General of the Malaysian Associated Indian Chambers of Commerce and Industry, who shared how SMEs can sustain during these difficult times.

This was followed by cash conservation and management tips by Ganesh Gunaratnam, Deals Director, Working Capital Management of PwC Malaysia.

Finally, renowned motivational speaker Professor Kader Ibrahim talked about keeping a positive mindset and staying relevant and thrive in a COVID-19 world.

Astro also ran a contest to win a 1-hour interview slot on RAAGA, and 5 lucky winners were selected at the end of the webinar. For readers who missed the event, you can watch here.

Find out how your brand can take part in the next webinar on 4th November by contacting Ms. Kavin who heads the Indian business.

(Photo credit: 123RF)

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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