We went from think small to THINK BIG!

How brands can win Indian SMEs on 4th Nov

Astro Ulagam, RAAGA and Astro Awani LINC held a webinar recently for Indian SMEs as part of their NAMMA Webinar Series and the results surprised everyone…

350 small business owners registered, 133% more than the industry benchmark.

Engagement rate hit 72% (average 65%), plus 250 lines of chats and Q&A overload.

Moderated by RAAGA announcer Uthaya, the webinar led with Datuk Dr A.T. Kumararajah, Secretary General of the Malaysian Associated Indian Chambers of Commerce and Industry, who shared how SMEs can sustain during these difficult times.

This was followed by cash conservation and management tips by Ganesh Gunaratnam, Deals Director, Working Capital Management of PwC Malaysia.

Finally, renowned motivational speaker Professor Kader Ibrahim talked about keeping a positive mindset and staying relevant and thrive in a COVID-19 world.

Astro also ran a contest to win a 1-hour interview slot on RAAGA, and 5 lucky winners were selected at the end of the webinar. For readers who missed the event, you can watch here.

Find out how your brand can take part in the next webinar on 4th November by contacting Ms. Kavin who heads the Indian business.

(Photo credit: 123RF)

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

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Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

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