VMLY&R partners with The Nature Conservancy to fight climate change through seamless user experience

Global brand and customer experience agency, VMLY&R is partnering with global environmental organisation The Nature Conservancy (TNC) to enhance the organisation’s social and digital presence to increase awareness, funding and action for its climate-fighting projects across the Asia-Pacific region.

Won by competitive tender in April, VMLY&R Singapore is responsible for developing TNC’s new digital platform, which will be the central portal for the charity’s employees, volunteers, donors and other partners, providing crucial information on its strategic plan and 2030 goals, along with detailed information and progress updates on its various projects, both regionally and by country.

In addition to this, VMLY&R will also lead TNC’s social content strategy across the region, performing an in-depth social audit with data analysis to understand current awareness levels and perceptions of TNC.

The agency will use the insights and analysis to streamline the charity’s ability to reach and positively engage with its key audiences in the region, including potential donors, members and partners, spanning high net worth individuals, corporates and business leaders, governments, academic institutions, other non-governmental organisations (NGOs), media, influencers and more.

Commenting, Genevieve Jiang, The Nature Conservancy Director of Marketing and Communications, Asia Pacific, said: “Asia-Pacific is home to over 4.3 billion people (60 percent of the global population), nurtures some of the oldest cultures on the planet, and offers a wealth of diverse landscapes and seascapes—from the heights of the Himalayas to the depths of the Pacific Ocean. However, a warming climate, a growing population and our need for natural resources are threatening nature as never before.

“Taking our digital and social presence to the next level is a crucial part of our organisation’s evolution in the region, allowing us to better connect with our teams and key target audiences to communicate the importance and urgency of the work we do.

This will help us drive funding, collaborations and partnerships – which are essential for creating real impact in APAC. We are delighted to be working with a purpose-driven agency that understands our goals and is dedicated to helping us achieve them.”

Commenting on the project, Rhys Taylor, Managing Director, VMLY&R Singapore, said: “At VMLY&R we are committed to creating connected brands that can have real influence. TNC has an important mission that affects us all, and we are privileged to be working to help them move the dial to combat the climate crisis.

We believe that seamless, intuitive user experience is fundamental in creating a connected brand, and will be working with TNC to help them meaningfully engage with the right audiences, at the right times, in the right places, in order to maximise their footprint and create a greener, more sustainable future for all.”