VMLY&R has appointed Din Sumedi as chief creative officer for Indonesia. Sumedi was most recently chief creative officer at Ogilvy before leaving the agency last September after a four and a half years.
Originally from Singapore, Sumedi has spent over a decade in Indonesia. He was also chief creative officer at the Jakarta office of Lowe & Partners.
His mandate includes driving creative excellence, while building and leading the agency’s creative team. He will be based in Jakarta and report to VMLY&R Indonesia managing director Mudit Trivedi.
Speaking about the appointment, Trivedi said: “We are delighted to welcome Din to the VMLY&R team. This is an exciting time for the agency in Asia as we continue to ramp up our capabilities across the region – which all starts with hiring the best people.
“Din is a digital veteran in Indonesia, who has a strong understanding of the market and the culture here, and we look forward to the energy and ideas he will bring to the table.”
Sumedi added: “VMLY&R continues to push the boundaries of innovation and think outside of the box when it comes to client solutions.
“This mindset is a breath of fresh air, providing room for innovative creative thinking that creates real impact for clients. I am delighted to join the VMLY&R team and look forward to playing my part in the agency’s continued success story in Indonesia.”