Video-on-Demand service dimsum inks major content deal

From left : Fred Wang, Chairman of Asia Content Business Summit – Datuk Kamil Othman, Vice-President of Asian Film Commissioners Network – Hideyuki Suzuki, Deputy Director of the Ministry of Economy, Trade and Industry Japan (METI) – Linah (Chibi Maruko Chan TV Drama supporting role) – Chibi Maruko Mascot – Ivan Wang (Chibi Maruko Chan TV Drama supporting role) – Jacky Yuen, Director of MediaQuiz Entertainment International Company Limited – Lam Swee Kim, Chief Marketing Officer of dimsum.

Dimsum, a Malaysian subscription video-on-demand (SVOD) service operated by SMG Entertainment Sdn Bhd (formerly known as Star Online Sdn Bhd) focusing on Asian content, inked five landmark deals with top Asian broadcasters at the Hong Kong International Film & TV Market (FILMART) today at the Hong Kong Convention & Exhibition Centre. The SVOD service signed with CITVC (China), Shanghai Wings Media Co,.Ltd (China), TV Asahi (Japan), MediaQuiz (Hong Kong) and MediaCorp (Singapore).

The agreement with CITVC covers over 800 hours of content, including the exclusive rights to the fantasy drama series which boasts up to RMB300 million production budget titled, Tribes and Empires: Storm of Prophecy, which is only available on dimsum in its licensed territories.

Commenting on the partnerships, Ms. Anne Cai, Director of International Cooperation Dept., TV Program Marketing Dept. of CITVC said: “We are delighted to extend our biggest TV series exclusively to dimsum. CITVC is continuously striving to make further inroads into the Southeast Asian market and dimsum is a perfect OTT platform as it provides Chinese, English and Malay subtitles for its content which will reach out to a bigger audience.”

Ms. He Xiaolan, Vice President of Shanghai Oriental Pearl Group Co,. Ltd/General Manager of Shanghai Wings Media, Shanghai Media Group revealed, “As a leading powerhouse in China in the production of TV and films as well as animation and documentaries, Shanghai Media Group is definitely looking into new media to expand our content reach, hence this business deal couldn’t come at a better time.”

This is the first time in Malaysia that Japanese content is available on an OTT platform and simulcast with Japan.

“Partnering with TV Asahi proved to be the right fit for dimsum as the Japanese medical drama series, Doctor-X has rocketed to the number 1 show on dimsum since its launch. We are committed to deliver full subtitles in 3 languages during the simulcast to ensure that we provide the best quality and fast delivery of content to dimsum subscribers,” said Lam Swee Kim, Chief Marketing Officer of dimsum.

Aiming to further strengthen its market position to stream ‘the best of Asia,’ dimsum, which uses adaptive streaming also boasts exclusive content and simulcast shows such as Doctor-X, High 5, Family Goes Job Hunting, Chinese Paladin 5, Pretty Li Hui Zhen and the live-action adaptation of Chibi Maruko- Chan TV Drama, which is available on the same day as its global release in China.

“We are very pleased to partner with dimsum as it offers Japanese drama fans of all ages on-demand and simulcast access to their favourite programs in a whole new and more flexible way. TV Asahi has already provided dimsum a lot of high quality drama series and we are glad to hear that our big hit drama, Doctor-X has gotten the biggest number of access on dimsum too,” said Ms. Satoko Shimbori, TV Asahi’s Director of International Business Department.

Lam Swee Kim added, “With these five partnerships, which make up the majority of the current simulcast content, dimsum’s viewers can enjoy an extensive offering with the most popular Asian content on the same day as the country of origin.”

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