U Mobile’s PR for pitch in Q1 2018

Telco major teams up with The Clan, other agencies for marketing & branding
U Mobile announced the appointment of several agencies for its Marketing Services and Brand Communications portfolio, while deciding to call pitch for a PR agency and creative agency for its brand communications portfolio in Q1 2018.
In a pitch for its marketing services, which included incumbent BBDO Malaysia, U Mobile has taken on board independent agency The Clan as the creative agency for its Pre-paid segment.
U Mobile also reappointed BPN as its media agency for marketing services. Meanwhile TBWA, the incumbent creative agency for Post-paid segment, will be expanding its role to include creative services for Enterprise Communications for the telco.
For Brand Communications specifically, U Mobile has reappointed Brandscope Malaysia to manage the telco’s out-of-home (OOH) campaigns. Brandscope will also take on media buying and planning roles beyond OOH.
The telco also awarded digital agency duties to C27, with an aim to get its social media content and campaign execution on Instagram, gain momentum.
Jasmine Lee, Chief Marketing Officer of U Mobile shared, “At U Mobile, we’re inspired by passionate people and it is passion that drives our unlimited ideas. We are very excited to welcome The Clan, Brandscope, BPN and C27 on board We look forward to producing great work together.”
Commenting on this win for The Clan, Casey Loh, Creative Chief of The Clan, said, “Being the only independent agency in the mix was a humbling experience and an honour.”
“BBDO did an amazing job bringing U Mobile’s pre-paid segment to where it is today and we have huge sneakers to fill. That being said, I believe the people of The Clan and U Mobile are the perfect fit to run the distance.”
Business chief of The Clan, Syed Nasir, said, “We couldn’t have asked for a braver client to be a part of The Clan. U Mobile is a brand that’s known to go for the uncommon and we’re definitely aligned in that sense.”

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