(marketingmagazine.com.my) – trapper MEDIA GROUP is the only independent Media Agency evaluated by RECMA from Malaysia.
Founded in June 1991, in Paris (France), RECMA is the only independent company to publish a wide range of media agency notation reports on a global scale.
The mission of RECMA is to provide strategic intelligence reference tools to help the top 500 global advertisers in their decision-taking and agency sourcing.
Sivanathan Krishnan Group CEO of trapper MEDIA GROUP says, ‘ It gives us great pride to be the only independent Media Agency in Malaysia to be evaluated by such a renowned company based all the way in Paris France.”
The ranking shows that trapper MEDIA GROUP is amongst the Top 5 media companies in Malaysia (all the rest are international groups) in terms of a ratio of diversification of services as well as being in the Top 5 Media Agencies in the share of the Non-Traditional activity.
The quality assessment measured by RECMA grants trapper MEDIA GROUP with the 9th highest score in Malaysia amongst 16 International network operated Media Agencies.
Sivanathan commented further that,”even though trapper MEDIA GROUP is a local independent media agency, we wanted to know where we stood amongst all the giants with large networks.
“We decided that we shouldn’t hide in the woodwork afraid of our own shadow. We wanted to find out how we fared against all these conglomerates and we are extremely delighted to find that we are in the top 10 amongst all these agencies. My team and I are humbled.”
“I am totally proud of everyone in our agency that helped achieve this position in this heavily international agency skewed industry.
“It shows that if you stay true to what you believe in, you don’t need the posturing that others do.”
“We will continue our efforts to further enhance our capabilities and offering to our clientele without whom this achievement will not be possible.”
“The day will come when we inch closer to the number one spot.”
RECMA collects and analyses data from more than 880 media agencies in 50 countries that are evaluated according to 16 to 19 criteria leading to an evaluation for each agency.
RECMA’s Qualitative Evaluation measures and assess criteria such as competitiveness in pitches, new business growth, activity growth, changes in top management, award recognition, available resources within the agency, services offered and client profile in order to arrive at the final Qualitative Score and Profile.