Networks (MPTN)’s OTT content player tonton, today announced that it will start offering its Malaysian customers US based outdoor lifestyle channel, Outdoor Channel Asia beginning early October 2017.
The news was shared by Director of tonton & Licensing and Merchandising, Media Prima Television Networks, Airin Zainul during her presentation at the ContentAsia Summit held on 7 and 8 September 2017.
“tonton has made great strides since its launch last year and has this year expanded its service by bringing quality Malaysian and international content to Malaysians, Bruneians, and Singaporeans through exclusive partnerships with other service providers,” she said, adding that tonton targets to introduce its brand into one more regional country before 2018 comes.
“In the next quarter, we hope to be available in one more regional country. We hope to expand the brand and its content outside of Malaysia, delivering our local content to the world,” she said, echoing the Asian Stories for the World tagline made famous by sister company Primeworks Studios, the content creation arm of Media Prima.
Over 7 million of tonton’s users in Malaysia will now gain access to Outdoor Channel Asia, Asia’s leading channel dedicated to outdoor lifestyles and entertainment. Outdoor Channnel is available globally in more than 45 million households, including almost 10 million households in Asia.
“What this does for our advertisers and partners are limitless,” said Airin on the potential growth of both the tonton streaming service and its reach and reception.
Outdoor Channel Asia is loaded with a first run and exclusive combination of action, adventure and survival and entertainment programming through the eyes of many great outdoor personalities. Key shows that tonton customers will soon be able to enjoy include like “Carter’s W.A.R.”, “Wardens,” “Trev Gowdy’s Monster Fish”, “Gold Fever”, “Dropped”, “Alaska’s Wild Gourmet”, “Madfin Shark” and “The Obsession of Carter Andrews”.
Gregg Creevey, Managing Director of Multi Channels Asia said, “We are ecstatic that our partnership with tonton opens up a brand new channel for Malaysians to have access to our exclusive content, especially those that have a passion and aspiration for the outdoor lifestyle.”
tonton, MPTN’s OTT platform, offers linear channels and over 30,000 hours of catch-up and premium video content, which includes the latest dramas up to 6 months before TV, talk shows, and movies made in Malaysia.
MARKETING Magazine is not responsible for the content of external sites.
The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
