Forget the Grinch and Santa Claus this Christmas, Apom(A Piece of Malaysia) Store lifestyle and souvenir outlet have come up with Malaysia’s very own Christmas range called the Jholly Christmas Collection featuring an unlikely mascot resembling 1Malaysia Development Berhad (1MDB) fugitive Low Taek Jho or better known as Jho Low.
There are T-shirts featuring a caricature in the likeness of Low donning a Santa hat with the words “Spend it like you stole it” while another says “Lari Party Jholly Repeat”.
In line with the spirit of Christmas, a red and white mug says “Jho! Jho! Jho! Tis the season of giving… back”. Two other mugs summarise the notorious life of the fugitive businessman with “Drink it like you stole it” and “Money, Party, Jholly, Repeat”.
Brand co-owner Kelvin Long explained how the campaign had come about after the company was looking to think outside the box for this year’s Christmas season. “We try to resonate with how Malaysians are feeling at the time and I think after the Billion Dollar Whale was published, there have been a lot of sentiments about Jho Low.
“But, of course, we didn’t want to use Jho Low as the name, that was why we decided with Jholly; we thought it would be fun to call a character Jholly the Santa. We took it as how can we make it a more humorous title, some tongue-in-cheek humour, to launch the campaign,” he added.
Well, what are you waiting for? Just like the wise words of Apom, “Gift it like a Saudi Prince!”
Related Posts:
MARKETING Magazine is not responsible for the content of external sites.