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The Star Online ranked as the top news site in Malaysia
31 May
(Marketingmagazine.com.my) – In the latest The Malaysian Digital Association (MDA), monthly rankings for the top online entities, The Star Online topped the charts as the top news portal visited from Desktops computers in Malaysia for the month of March.
In the same category, the top five sites listed following up from The Star Online was MALAYSIAKINI.COM, ABOUT.COM, SAYS.COM and SINARHARIAN.COM.MY.
Here are some key insights from the study: • Once again the top two spots for Malaysian’s local website of choice came from the banking sector with MAYBANK2U.COM.MY taking the top spot followed by CIMBCLICKS.COM.MY. The same was also see for the past two months.
• On the top global websites frequented by local users Google, Facebook and Yahoo sites take the top three spots. New to enter the top 20 spot this month was Astro Group and Alibaba.com Corporation.
• In the top news portal, category THESTAR.COM.MY ranked as the top web domain in March with 917,000 unique visitors, followed by MALAYSIAKINI.COM with 695,000 and ABOUT.COM with 632,000.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
