Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
The dawn of Twitter TV
13 Jul
(marketingmagazine.com.my) – Malati Siniah
Twitter has inked its second live TV deal and will soon begin broadcasting a live-stream of financial news from Bloomberg TV.
The partnership includes streaming rights to shows like “Bloomberg West”, “What’d You Miss?” and “With All Due Respect”, along with the network’s daily stock market coverage.
According to Tech Crunch, the partnership would entail a sharing of ad revenue between both Bloomberg and Twitter.
“Partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance combined with the live commentary on the underlying drivers and implications,” Anthony Noto, Twitter’s chief financial officer shared in a statement.
This marked Twitter’s second live-streaming deal with a TV network. Earlier this week CNN Money reported that the social platform had struck a deal with CBS News to stream its coverage of the American Republican and Democratic National Conventions onto its platform.
Earlier this year, Twitter struck a first-of-its-kind deal with the NFL to live-stream a package of its Thursday Night Football games globally.
These partnerships marked Twitter’s growing interest in the broadcast space. Online news site Digital Tends spotted that Twitter had recently changed its category on its iOS App Store going from “social networking” to “news,” a hint of how the platform might evolve.
WIN the Content Marketing game For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International • Xaviera Ringeling, CEO at ContentChefs • Mathias Ihle, Founder & CEO at Makai Europe • Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Market Background The Challenge The Brief Creative/Media solution Results Key Takeaways Opinions/Discussion
WIN the Content Marketing game For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International • Xaviera Ringeling, CEO at ContentChefs • Mathias Ihle, Founder & CEO at Makai Europe • Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Market Background The Challenge The Brief Creative/Media solution Results Key Takeaways Opinions/Discussion
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoPrivacy Policy
