The Battle Begins: Mountain Dew And Honor of Kings Unleash The Dew Challenge With The Start of Tier 1 Tournaments!

Mountain Dew and Honor of Kings, the world’s most-played mobile Multiplayer Online Battle Arena (MOBA) game, have officially launched the inaugural Dew Challenge 2025, bringing you the largest community tournament in Malaysia with an RM500,000 prize pool up for grabs.

The tournament which kicks off on the 15th of February and culminates in a Grand Finale, scheduled from the 23rd till 25th May, 2025, aims to cultivate a strong Honor of King’s community, and caters to gamers of all levels, from casual enthusiasts to rising esports stars and professional gamers.

This year’s Dew Challenge kicks off with an electrifying hype video that premiers today for gamers across Malaysia! Featuring the iconic Honor of King heroes, Lam and Agudo, the video is the perfect example of Honor of Kings and Mountain Dew’s synergy, powering up gamers with their commitment towards innovative and meaningful engagement with the gaming community.

With three tournament tiers from which to get pumped up, players compete towards a central leaderboard to qualify for the exciting grand finals! Players are to register at DewChallenge.com, where they start their journey toward esports glory.

Mountain Dew and Honor of Kings are united by a shared vision to break limits, energise communities, and create unforgettable experiences. With over 100 million daily active users globally, Honor of Kings has revolutionised mobile gaming and captured the hearts of players worldwide. Mountain Dew, a brand synonymous with bold flavours and adrenaline-fueled adventures, is the perfect partner to amplify this momentum.

“Honor of Kings represents innovation and excitement, qualities that align perfectly with Mountain Dew’s bold spirit,” said Amy Gan, Vice President of Marketing at Etika Sdn Bhd. “Together, we’re creating a gaming experience that goes beyond competition—it’s about building a thriving community. From the RM500,000 prize pool to our dynamic digital activations, the Dew Challenge celebrates the passion and potential of gamers everywhere.”

Amy continued, “Gaming is no longer just entertainment; it’s a cultural movement, and Mountain Dew is proud to fuel that energy. By partnering with Honor of Kings, we’re making esports more inclusive and accessible, inspiring a new generation of gamers to dream big and achieve greatness. The Tier 1 competition is just the beginning of what promises to be our most exciting season yet.”

“The partnership with Mountain Dew marks an exciting milestone for Malaysian fans, uniting two brands that thrive on innovation, high-energy engagement, and building strong community connections,” stated Ashley Phuah, Senior Business Development Manager, Southeast Asia for Tencent. “Mountain Dew’s pioneering spirit in creating dynamic, interactive experiences aligns perfectly with Honor of Kings’ dedication to immersive gameplay and community engagement. Through this collaboration, we aim to inspire players, spark creativity, and bring unforgettable moments to gamers everywhere.”

“Mountain Dew has come a long way since its humble beginnings in 2015. Having been part of the very first Dew Challenge as the official caster, I’ve witnessed firsthand how this platform has discovered and nurtured incredible esports talent. Now, with Honor of Kings taking centre stage, I’m excited to see a new generation of esports athletes rise to the occasion. Thank you, Mountain Dew, for your unwavering support and for being a true champion of esports in Malaysia. Here’s to another decade of empowering esports athletes and etching names into esports history,” said Muhammad “Flava” Farouq, professional esports commentator and host.

The first tier of the Dew Challenge kicks off with a season filled with epic battles, unforgettable prizes, and unparalleled community engagement. While esports enthusiasts and professionals are the centre of attention in the tournament, the wider gaming community also has access to the Dew Challenge platform where gamers can access and redeem exclusive items from the Dew Store like Honor of Kings tokens, vouchers and other rewards. Players can also look forward to future tournaments, surprise activations, and exclusive in-game and physical rewards that will keep the adrenaline pumping all year long.

Whether you’re aiming for the RM500,000 prize pool or simply looking to join the fun, the Dew Challenge 2025 is your ultimate destination!

Wait no more! Head to DewChallenge.com and register today. Stay connected with Mountain Dew Malaysia on Facebook and Instagram for the latest updates, exclusive content, and announcements. The journey to esports glory starts here—don’t miss out!