Hui Tsin joined the advertising agency in October of 2018 and throughout the COVID-19 pandemic, she disrupted and evolved the agency’s way of thinking. By adapting and embracing the elevated demands the environment and policy placed on all business throughout 2020, Hui Tsin augmented the agency’s offering by investing in her people and capabilities such as BOLT, 65dB, Design X Disruption (DXD) and in-depth thought leadership programme, Halal Wave.
As a result, Hui Tsin created a more creative and diverse environment where her teams flourished, while bolstering the agency’s client roster; U Mobile’s prepaid business, Lazada, PepsiCo, Abbott Nutrition, Baskin Robbins and Sarawak Tourism for the China market.
“Hui Tsin’s vision in driving transformation over the last two years, resulted in positive growth for the agency,” said President of TBWA\Asia, Sean Donovan. “I’m happy Hui Tsin’s immense contribution to TBWA, not only in Malaysia but the broader region, has been recognised and rewarded with her promotion to CEO.
Sean added that Hui Tsin embodies the values the agency’s best leaders aspire to live by: client centric, creativity disruptive, future focussed but importantly, also humility, nurturing and caring.
“Our team remained resilient and committed. Although working apart their communication remained open, inclusive and decisive,” Hui Tsin said, crediting the year’s achievement to the agency’s inherent Disruptive culture. “They’ve been incredible, performing beyond my expectations and delivering impactful creative solutions for all our clients.”
Hui Tsin is also co-chair of the Malaysian Effie Awards, a council member of the Malaysia 4A’s and continues to lead the Omniwomen Malaysia Chapter with fellow Omnicom colleagues.
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