Tag Archives: Influencer Marketing

eric wong prudential malaysia marketing magazine millennial interview
Eric Wong shares the key to Prudential’s success with millennials

The power of influencers in the global marketing stage has grown to a point where [...]

30
Mar
chayenne tan cmo awards cimb bank marketing magazine malaysia
Chayenne Tan – Paving the way towards Marketing Excellence

Chayenne Tan, the Director of Performance Marketing at CIMB (Malaysia) is the winner of the [...]

09
Mar
The new rules of influencer marketing during uncertainty

Amid Covid-19, political unrest and economic instability, people are searching for more ways to genuinely [...]

27
Mar
Demystifying the Malaysian Affluent consumer

The Affluent consumers lead the way for marketers – be it their choice of lifestyle [...]

13
Nov
WARC uncovers current social strategy trends for effective marketing

WARC, the global authority on advertising and media effectiveness, has today released the Effective Social [...]

16
Oct
How influencer abundance is transforming the brand approach

How influencer abundance is transforming the brand approach Word associations are an important part of [...]

30
Aug
How AI is changing Unilever’s marketing

Unilever is using artificial intelligence to influence more of its marketing, from processing insights to [...]

15
Apr
KFC’s Mat Ayam

KFC has a new campaign created by Reprise Digital and Universal McCann dubbed ‘Ayam Everywhere’ [...]

21
Mar
Influencer Marketing: Iris Chang, Country Marketing Head, Grab Malaysia

Social media influencers aren’t just trendsetters in a traditional sense, they’re peers. Consider the digital [...]

12
Oct
Influencer Marketing: McDonald’s Malaysia Marketing Director, Eugene Lee

We all have our favourite influencers, we follow them on Instagram as they endorse various [...]

05
Oct