Step out of traditional marketing: Chris Jaques

Chris Jaques explains why making the marketing shift is vital
The old ways of marketing are no more. The reality is that marketing professionals who want to stay ahead of the game have to embrace the modern methods of marketing.
“Anyone who believes that the old principles of marketing are fit for the purpose of tomorrow are naive,” said Chris.
MARKETING team brings you the first episode of its Marketing Leadership series. This episode features Chris Jaques, CEO of the Reputation Partnership on the importance of embracing modern marketing.
Chris made it abundantly clear that things like brand power, importance of brand loyalty and importance of targeting are losing their places.
Consumers today have taken control of their purchasing power, actively seeking out information that will enable them to make the best decision. Therefore, it is vital the marketing strategy that you’ve set out for 2018 acknowledges this shift.
Interested to know more? Click here to watch the full episode. More Marketing Leadership episodes coming your way!


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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