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Step out of traditional marketing: Chris Jaques
10 Jan
Chris Jaques explains why making the marketing shift is vital
The old ways of marketing are no more. The reality is that marketing professionals who want to stay ahead of the game have to embrace the modern methods of marketing.
“Anyone who believes that the old principles of marketing are fit for the purpose of tomorrow are naive,” said Chris.
MARKETING team brings you the first episode of its Marketing Leadership series. This episode features Chris Jaques, CEO of the Reputation Partnership on the importance of embracing modern marketing.
Chris made it abundantly clear that things like brand power, importance of brand loyalty and importance of targeting are losing their places.
Consumers today have taken control of their purchasing power, actively seeking out information that will enable them to make the best decision. Therefore, it is vital the marketing strategy that you’ve set out for 2018 acknowledges this shift.
Interested to know more? Click here to watch the full episode. More Marketing Leadership episodes coming your way!
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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