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Spikes to discuss Pokemon Go and the role of innovation
18 Aug
(marketingmagazine.com.my) – The countdown to Spikes Asia has officially begun and the full speaker programme has now been announced for the Festival, which runs from the 21-23 September 2016.
Creativity in all its forms will fill the Inspiration Stage and more global and regional industry legends will share insights than ever before. The brightest minds from across the creative ecosystem will also light up the stage.SapientNitro present copy artist Zhenhan Hao, YouTube sensation Kurt Hugo Schneider shares revelations on success and Forbes Media brings a panel of powerful women to discuss The Role of Innovation in the New Tech-Driven Consumer Market.
Two official Guinness World Record attempts will make Spikes Asia history and all delegates are invited to contribute.
The entertainment spotlight will be firmly set on the convergence of brands and content: Grey will interview renowned documentary producer George Pank, known for biopics ‘All the Mayhem’ and ‘Amy’ and following a successful session in Cannes, Dictionary Film Tokyo & Curious Film Sydney bring Executive Producer Peter Grasse to the stage.
Delegates will hear perspectives from Asia Pacific’s creative heroes, including AKQA’s Eric Cruz and R/GA Singapore’s Mark Tipper, and leading global creatives sharing international perspectives include Harris Diamond and Prasoon Joshi from McCann Worldgroup, Ogilvy’s Graham Fink and James Hurman from Previously Unavailable.
Innovation game-changers will also drive the debate, from Google’s session entitled Pokemon Go & Niantic Labs to Cheil Worldwide presenting Creating VR experiences that actually work, while DigitasLBi Chief Creative Officer Chris Clarke will explore how brands can stop copying and start leading with culture-defining ideas.
“We’re delighted to deliver the biggest and brightest speaker line-up in the Festival’s history, designed with creativity at its heart. We aim to inspire our delegates with debates that matter most to the region, drawing on themes from the across creative spectrum,” said Terry Savage, Chairman of Spikes Asia.
The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.
The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.
Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:
• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd • Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad • Sulin Lau – Head of Marketing Services, Maxis • Cyril Dhenaut – Head of Marketing, KFit • Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges • Eric Wong – Marketing Director, IBM Malaysia • Srikanth Ramachandran – Executive Director, Moving Walls • Spencer Lee – Head of Commercial, AirAsia Berhad • Bala Pomaleh – CEO, IPG Mediabrands • Rachel Lim – Co-Founder of Love, Bonito • Edward Ling – Sales Manager, Waze Malaysia • Santharuban T. Sundaram – Group Marketing Manager, Etika Holdings (formely Permanis) • Dato Seri Vida – Founder, Pamoga & Qu Puteh •Rafiq Razalli – CEO, Media Prima Digital Sdn Bhd
Date: September 6th, 2016 (Tuesday)
Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
