(marketingmagazine.com.my) – The winners of Spikes Asia were celebrated last Friday in an awards ceremony at Marina Bay Sands, Singapore where top industry players gathered to honour the best regional work.
This year, a record-breaking 5,132 entries were received across 20 awards and two new Spikes – Music and Digital Craft – were honoured.
Network of the Year was presented to BBDO with Y&R coming second and Leo Burnett in third place. Colenso BBDO, Auckland received the Agency of the Year award. Second was Clemenger BBDO Melbourne and third went to Dentsu Inc., Tokyo.
The Independent Agency of the Year was awarded to Party, Tokyo. Second place to Fred & Farid Shanghai and third to Enjin, Tokyo.
Starcom, Melbourne was awarded Media Agency of the Year. Mediacom New Zealand, Auckland received second place and third went to PHD, Auckland.
Finch, Australia received the Spikes Palm Award, honouring the most awarded production company in the eligible sections. Second came Guilty Content, Australia and third, Revolver/Will O’Rourke, Australia.
Spikes Asia was the final winner of the day, securing a successful Guinness World Records™ attempt, with 396 contributions to a colour by numbers.
Terry Savage, Chairman of Spikes Asia, said that this year’s award-winning work had set the benchmark of excellence across the region.
“It’s inspiring to observe the year-on-year growth of the Festival, where we can award work that has a distinctly regional identity, while also being truly world-class. Spikes Asia is setting the bar of excellence for the industry,” Terry shared.
Spikes Asia 2016 winners:
Creative Effectiveness– 3 Spikes from 25 entries were awarded
The Grand Prix went to the Share the Load campaign for Ariel Matic by BBDO India, Mumbai
Design– 38 Spikes from 375 entries were awarded (4 Gold, 10 Silver, 23 Bronze)
The Grand Prix went to Touchable Ink for Thai Samsung Electronics and Thai Association of the Blind by J. Walter Thompson Bangkok, Thailand
Digital Craft– 15 Spikes from 140 entries were awarded (2 Gold, 3 Silver, 9 Bronze)
The Grand Prix went to Museum in The Cloud for All Nippon Airways by Enjin, Tokyo, Japan
Digital– 49 Spikes from 488 entries were awarded (7 Gold, 12 Silver, 29 Bronze)
The Grand Prix went to Intelligent Parking Chair for Nissan Motor Co. by TBWA\Hakuhodo, Tokyo, Japan
Film – 29 Spikes from 446 entries were awarded (6 Gold, 8 Silver, 14 Bronze)
The Grand Prix was given to Deng Adut for Western Sydney University by VCD + WE.Collective, Sydney, Australia
Entertainment – 21 Spikes from 168 entries were awarded (4 Gold, 6 Silver, 10 Bronze)
The Grand Prix went to Lifeline for Qualcomm by Ogilvy & Mather, New York, USA
Film Craft– 25 Spikes from 296 entries were awarded (3 Gold, 6 Silver, 15 Bronze)
The Grand Prix went to High School Girl? by Watts of Tokyo INC., Shiseido Co., LTD., Tokyo, Japan
For a full list of winners click here
