Spikes Asia Festival of Creativity announces new Festival Director

Joe Pullos announced as Festival Director 
Organisers of the Spikes Asia Festival of Creativity have today announced the appointment of Joe Pullos as Festival Director.
Joe begins his role on 19 March.
A highly-experienced commercial leader, Joe has worked in the advertising industry for more than 17 years in senior sales and has held marketing leadership roles within the region. Joe has a wide understanding of the trends and issues affecting the advertising landscape thanks to his extensive client and publisher-side experience.

“I’m absolutely thrilled with the opportunity to lead the premier creativity event in Asia Pacific. It’s exciting to be charged with the continued evolution and growth of Spikes Asia and I’m really looking forward to working closely with the creative, media and client communities throughout the region. I’m committed to delivering an awesome festival that not only celebrates the best in creativity and effectiveness but also delivers the unforgettable experiences our audience deserves,” said Joe.
Prior to this role, Joe was the Director of sales of Event Cinemas, Australia and New Zealand’s largest entertainment business. Before that role, he was Head of Trade Marketing for News Corp Australia, where he was also the official representative for the Cannes Lions and Spikes Asia festivals.
“As the communications landscape goes through some seismic changes, the role of events like Spikes Asia as a place where the industry comes together has never been more important. Joe’s experience in the industry and connections in the region make him a natural choice to lead the next exciting chapter of the Spikes Asia story,” said Tim Waldron, Co-Chairman, Spikes Asia and Managing Director of Haymarket Media Asia.
“Joe joins Spikes Asia with a vast array of experience and a deep knowledge of the region – he will ensure Spikes will continue in the seamless way it has in the past. I’m confident that Joe’s energy and enthusiasm for Spikes will build on the strong legacy left by Andrea Hayes and take Spikes to the next level, ” commented Philip Thomas, CEO, Ascential Events.
Spikes Asia 2018 will be from 26 – 28 September.

24 SENIOR MARKETERS.
56 MARKETING CASE STUDIES.
2 DAYS LIKE AN MBA IN MARKETING!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 24  leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.
Date: 16 & 17 April, 2018
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
Time: 8.30am – 6.00pm
To register, connect with Ruby on 0377262588, [email protected], or http://www.appies.com.my/files/Appies17_Conference-RegFORM.pdf

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW