Local personalities take on Muslim workers’ shifts in SNICKERS Memahami campaign
SNICKERS Malaysia continues to promote compassion and understanding among Malaysians through its 2nd ‘SNICKERS Memahami’ campaign this Ramadan.
This year, the campaign saw the release of a SNICKERS short film, The Shift Switch on its official YouTube channel.
The video has received more than 1,500,000 views on both SNICKERS Malaysia’s YouTube channel and official Facebook page.
The heartwarming video which captured Malaysians’ attention has also inspired others to switch shifts with their Muslim colleagues and friends to enable them to have a meaningful Iftar this year.
Among those who joined in the movement include Sharifah Sakinah, popular local TV actress who supported the campaign by taking over the shift of her domestic helper; DJ Phei Yong and DJ Dina Nadzir, radio personalities from MY and ERA who showed their support by standing in for other Muslim radio announcers to carry out their evening shifts; Lucas Lau and Faar Ain, local social media influencers who also offered their kindness to their Muslim friends to temporarily take over their shifts while enabling their Muslim friends to have a quick and meaningful Iftar before continuing their shifts.
“Being part of this movement has allowed me to make a difference in someone else’s life during this holy month of Ramadan, through a small yet meaningful act of kindness,” expressed Sharifah, in showing gratitude to her domestic helper who holds a special place in her family’s hearts.
Echoing the same sentiments, DJ Phei Yong hoped that Malaysians will continue being the catalysts in promoting togetherness this Ramadan.
“Being part of this campaign is truly a great way to encourage tolerance and respect between Malaysians who come from different cultural and religious backgrounds,” he added.
“We are glad to see our well-respected local personalities playing essential roles in this campaign, and have successfully motivated many Malaysians to make a difference for our Muslim friends, especially those who work in long shifts during the fasting month and are not able to make it home in time for iftar with their loved ones.
“We hope to continue inspiring Malaysians together to not only appreciate and understand other religious cultures and practices, but to also go the extra mile to show a small act of kindness towards the shift-workers.
“It could be as simple as extending a Snickers bar to help them break fast with this filling snack before the next full meal, working together to complete tasks within the shortest timeframe or even switching shifts with them,” shared Yee Pek Kuan, Category Business Unit Director of Mars Developing Asia.
‘SNICKERS Memahami’ (SNICKERS Understands) was first launched in 2017 with the aim to promote empathy and tolerance during the holy month of Ramadan.
This year, in efforts to convey the meaningful message to Malaysians, the campaign began by featuring a short story showcasing Malaysians who willingly took over their Muslim colleagues’ shifts to allow them have a meaningful Iftar with their loved ones this Ramadan.
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