Professor Paul Jefferey Loosley is an English person who has been in Asia 42 years, 12 as a Creative Director both local and regional in Malaysia, Hong Kong, Japan and Taiwan, and 25 years directing TV commercials as an owning partner in his own company, Axis Films and 5 years retired.

In recent years, he has directed and designed for the stage, lectured at the Lim Kok Wing University of Creative Technology where he has been awarded an Adjunct Professorship, and the Kuala Lumpur Performing Arts Centre (KLPAC) and occasionally acted as a brand consultant.

Having quit the advertising agency business he still, for some strange reason, can’t shut up about advertising.