In this episode of The NexGen Show, we speak with brand marketer Cherry Foo about a journey many young professionals quietly experience but rarely talk about. Cherry talks about starting her career with excitement and a strong passion for brand marketing. “At the very beginning, I really enjoyed the hustle,”
In this podcast, Ian Chim shares his journey of building Ques, an innovative app designed primarily for students to better explore the cities they are in. The platform bridges the gap between users and local businesses by offering curated deals, activities, and experiences, while also helping brands attract and engage
For many people entering the advertising industry, the reality of agency life can be very different from the idealised version seen from the outside. But for young media planner Zeti Izuren, the transition from student to agency professional has been less about disappointment and more about discovery. “When I first
The path into advertising is rarely linear, and for young copywriter Rudy, the journey has included theatre studies, film production, and even a stint behind the bar. In his episode of The NexGen Show, Rudy shares how a mix of curiosity, circumstance and a push from his family eventually led
In the latest episode of The NexGen Show, Jerusa Teo steps into the spotlight to unpack a sector many still misunderstand — esports. In an industry where parents worry, brands hesitate, and audiences quietly explode into the millions, Jerusa offers a grounded, insider view of how competitive gaming has evolved
Daniel Delaney has always known that he wanted to tell stories. But it was one of Malaysia’s most defining moments of crisis that turned his interest into purpose. “When the MH370 incident happened, I thought to myself: Why are the communications like this? What’s going on?” he recalls. “In the
For Harvinder Kaur, choosing a career in communications was never a simple decision: it was one shaped by ambition, detours, and the weight of societal expectations. “I always wanted to work in mass communications since I was young,” she shares. “But everyone warned me that there isn’t a future in
The NexGen Show has heard many voices, but never one speaking from the heart of our national language. In this unmissable session, Prof. Harmandar Singh banters with writer Muhammad Firdaus on a subject close to both their hearts — Bahasa Malaysia in advertising. “Back then, Bahasa Malaysia was very common,
By any conventional measure, MR. DIY is no longer an underdog. The homegrown Malaysian brand recently marked its 20th anniversary and now operates across Southeast Asia and beyond. Yet behind its scale and familiarity lies a marketing culture that still behaves like a challenger brand: fast, experimental and relentlessly focused
Careers are rarely linear, and Ian Lingarajan’s journey is a clear example of how creative paths can evolve in unexpected ways. In the latest episode of The NexGen Show, the copywriter reflects on his transition from music and teaching into advertising, sharing honest insights on stability, creativity, and what copywriting
