What does physiotherapy have in common with advertising? At first glance, not much. But for the latest guest on The NexGen Show, both careers share one crucial thing: care. Crystal Lam began her professional journey aiming to be an animal physiotherapist, but realised the profession wasn’t her true calling. “I
Even before taking her first step into the industry, Jezzebelle Mcast is making her presence felt in the local marketing and PR scene. From recently winning the Malaysia Digital Association d Young Achievers Award to representing Malaysia as the L’Oréal Brandstorm National Champion, she embodies a new generation of talent
Most interns hunt for jobs. John Foong built an agency instead. In the latest episode of The NexGen Show, John shares the story of how he and five friends turned their internship experience into a scrappy student-run agency. “There were many nights in our small makeshift office in my dad’s
How do you go from crunching research data to shaping beauty campaigns that resonate? In Episode 27 of The NexGen Show, Demi Tan shares how her passion for consumer-facing work led her to marketing for the cosmetics industry, but she still finds relevance in her research roots. “We’re heavily involved
When a marketer has a vision, it often falls on the designer to bring it to life — visually, emotionally, and consistently. In the latest episode of The NexGen Show, creative designer Joshua Palmer opens up about the early days when he was handed a blank slate. No brand guidelines, no
“As a copywriter, I don’t really like to write copy. I enjoy ideating more.” In the latest episode of The NexGen Show, a weekly podcast series presented by MARKETING Magazine, Benjamin Chua shares a candid take on his creative journey, what he loves (and loathes) about the job, and why
In the latest episode of The NexGen Show, we speak with young marketing lead Nur Izzaty who made the leap from agency life to a role at one of Malaysia’s most recognisable brands — Pos Malaysia. But her real challenge? Bringing awareness into a lesser-known venture, Pos Shop, the brand’s
Some people find their careers with laser focus. Others, like this week’s podcast guest, stumble into them — and stay for the love of the craft. A trained English linguistics graduate who “never knew what he wanted to do,” Pavetheran Nagarajan entered advertising by following where the money took him.
Oliver Chong brings us in the world of strategic planning in the latest episode of The NexGen Show. Hosted by Malaysian advertising veteran Prof. Harmandar Singh, The NexGen Show is a non-profit podcast series where young talents talk about their future, fears, and fresh perspectives in a conversational format. The
Unlike her peers, Jade Lim isn’t in a rush to return to the agency grind. In Episode 21 of The NexGen Show, the young graphic designer offers a behind-the-scenes look at her evolution from agency deadlines to the slower, more intentional pace of in-house creative work. “The fast nature of
