In the latest episode of The NexGen Show, a young marketer’s career story cuts through the usual graduate-success narrative with something more honest: doubt, failure, and the quiet power of mentorship. Siti Nurzulaika began her journey in an unlikely place. With a degree in international business and no clear direction,
Three years into the advertising industry, Nicole Cheah already understands a truth many only arrive at much later — great work rarely succeeds on craft alone. It succeeds, or fails, on people. Now a senior account executive, her trial by fire came during her internship when she was placed in
Big tech may dominate the headlines. But for young marketer Nurul Nadhirah, it’s not about the buzzwords. It is about making innovation make sense. In Episode 38 of The NexGen Show, she shares how she has built a career translating complex technologies into immersive brand experiences that people can actually
Born in Croatia and raised across multiple continents, Amira Mahathir’s journey into the Malaysian advertising industry was anything but linear. The daughter of a diplomat, her childhood was shaped by constant movement — from Canada to Switzerland, back to Malaysia, then on to Tokyo — giving her a global perspective
From sketchbooks and whiteboards, to award stages and culture shock, the latest episode of The NexGen Show spotlights a creative who has quietly but steadily carved out his place in the industry. Chris Chiang first entered advertising at just 20 and clocked nearly eight intense years in the business before
Like many university students, Adlyn Daniea once believed that the PR industry would be like an episode of Emily In Paris. “I used to think that working in a PR agency meant that I would get to meet celebrities, attend events, and wear glamorous clothes,” she laughs. “Once I started
Thong Jean is a young entrepreneur taking on a unique challenge — breathing new life into OSN, her family’s 20-year-old health brand. When she first joined the business, she quickly recognised the need to sharpen the message. Her father wanted to communicate every single benefit the product offered. Jean took
In the newest episode of The NexGen Show, Prof. Harmandar Singh sits down with Anson Goh, a rising star in the marketing world whose career trajectory has been nothing short of inspiring. From his humble beginnings as a digital marketing executive to a regional performance marketing lead for a global
What does it take to be both the voice of 10 million girls around the world and a young creative finding her way in the advertising industry? For Amirah Arshad, the answer lies in balancing passion with perseverance. In the latest episode of The NexGen Show, Amirah shares her extraordinary journey.
What does physiotherapy have in common with advertising? At first glance, not much. But for the latest guest on The NexGen Show, both careers share one crucial thing: care. Crystal Lam began her professional journey aiming to be an animal physiotherapist, but realised the profession wasn’t her true calling. “I
