Posted on by Nathalie Tay
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The NexGen Show Episode 24: How Do You Market A Legend?
21 Jul
In the latest episode of The NexGen Show, we speak with young marketing lead Nur Izzaty who made the leap from agency life to a role at one of Malaysia’s most recognisable brands — Pos Malaysia.
But her real challenge? Bringing awareness into a lesser-known venture, Pos Shop, the brand’s growing chain of convenience stores selling daily essentials, like coffee and ready-to-eat snacks.
“Even our media agency thought that Pos Shop was selling stationery and stamps,” she recalls. “I thought to myself, if even our media agency couldn’t grasp the concept, then we have an even bigger challenge with larger audiences.”
From brand awareness challenges to facing off against other convenience store giants, Izzaty underscores the importance of having an honest and collaborative relationship with their agency partner.
“Whenever I have limited knowledge in certain areas, I’m always honest with my agency counterpart and they’re more than happy to walk me through it,” she shares. “I’m so grateful for that, and I learn a lot from them.”
Listen to her conversation with Prof. Harmandar Singh on Spotify, Apple Podcasts, and YouTube. New episodes every Sunday, 7PM.
