Power of Creative Thinking by Sonal Dabral

WORKSHOP OVERVIEW

Learn how to identify the strengths and weaknesses of creative advertising work and find ways to make it work across platforms and markets.

METHODOLOGY

Lecture with examples, group-project work, collective evaluation.

WORKSHOP OBJECTIVE

To arm participants with the knowledge and skills to appreciate the power of creative thinking and become better judges of creative work.

TARGET AUDIENCE

Middle to Senior advertising, media and marketing professionals.

KEY TAKEAWAYS

• Understand how creative thinking is used to solve marketing problems.
• Become a better judge of creative work and its potential.
• Easily distinguish between good and bad ideas, and save time and resources on conceptual development.

APPROVED HRD CORP TRAINING PROGRAM NO 10001327966

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