The Making of a World Record!


A very special, very long edition of MARKETING Magazine, created by Wonda Coffee, that celebrates the Original Taste of Malaysia. This media innovation has created spontaneous appreciation from some of the leading and experienced industry veterans who have seen it all and are not easily impressed.

Measuring a humongous 7 metres, this accordion-shaped delight celebrates the world’s longest Kopi Tarik in print, a play on the iconic “pulling” or “tarikkk”of tea that is loved by Malaysians of every race and culture.

The idea was conceptualised by Ampersand Advisory, working on a challenging yet empowering brief from the Etika clients: Amy Gan, VP of Marketing and Oliver Kau, Marketing Manager.