Sabweh gets featured in 3D billboard at Pavilion KL

subway malaysia sabweh 3d billboard pavilionkl

Sabweh, Subway Malaysia’s first-ever locally inspired mascot is now featured in a unique activation at the Pavilion Kuala Lumpur 3D billboard.

Sabweh is the creation of Malaysian artist Ernest Ng, and he debuted across Malaysia with limited-edition Raya packets during the Hari Raya festive season.

Flaunting his “Malaysian spirit” along with a Tuna sub and the limited-edition Seafood Patty Sub, those in the area can catch Sabweh’s One Foot Closer 3D scene from June 10 to July 2022.

Sabweh is also featured in upcoming “Subway Mini World” exhibitions in July 2022. As part of the exhibitions, Sabweh is “traveling” across the states with the first exhibit happening at Tiffin at The Yard in KL and the second popping up in Queensbay Mall, Penang the week after.

Throughout the exhibit, guests will be taken through a journey of miniature Malaysian landscapes crafted by MinNature Malaysia.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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