Mindshare, the global media agency network of WPP has been appointed the lead agency, for S P Setia Berhad responsible for the company’s media strategy and digital executions.
The agency was awarded the account following a competitive pitch which included other top global agencies. S P Setia is a leading property developer in Malaysia that encompasses townships, eco-sanctuaries, luxury enclaves, high-rise residences, commercial and retail as well as integrated mixed developments. The appointment is effective 10 May 2017.
Cindy Chia, Managing Director of Mindshare Malaysia, shared that the agency is looking forward to bring S P Setia’s “Live, Learn, Work, Play” concept to life through Mindshare’s adaptive marketing approach.
Mindshare Malaysia was also appointed the media agency for British Council in April 2017.