Restoring the Soul of Business - MARKETING Magazine Asia


Restoring the Soul of Business

Rishad Tobaccowala

In his latest book “Restoring the Soul of Business: Staying Human in the Age of Data” author Rishad Tobaccowala talks about data and how it is not just numbers that signify its relevance to the business. He has written about using data to bring holistic development to an organization, not concentrate on growth through profitability alone. Happy employees, customers combined with a healthy environment are as significant as the much expected high turnover in a company.

Rishad shares a lot of information-extracted wisdom for businesses. He brings diverse perspective without the use of data.

Throughout book there is an emphasis human judgement and intuition. The business will start making sense when algorithms and stories match beyond goals. It is vital for good leaders to manage through people and not just with data. The book has several refreshing instances of warning about overlooking the people aspect while being prepared to embrace future technologies.

One of the best things about this book is that you can read any chapter without following through to the next and effortlessly connect with the concepts mentioned by Rishad.

Key takeaways from the book:

• There needs to be a balance between the math and the meaning as well as the spreadsheet and the story.

• The true significance of data can only be understood properly through human judgement and intuition.

• Maintaining distance is a bane to intimacy.

• Great ideas require “trampolines of trust” meaning if one says something wrong or upsetting they can “bounce back”.

• Talk about the issues that make you uncomfortable.

• Companies in present day need to work for the talent and not the other way around

Rishad Tobaccowala is the Chief Growth Officer at Publicis Groupe, an advertising and communications firm whose 80,000 employees worldwide are dedicated to delivering marketing and business transformation.

He is responsible for supporting the leaders of Publicis Groupe’s largest global clients, to help these organizations grow in a revolutionary time for all businesses. For his pioneering innovation, BusinessWeek named Tobaccowala one of the top business leaders, and he also was dubbed one of five top marketing innovators by TIME magazine.

He regularly presents keynotes at industry conferences and speaks at well-known global organizations, such as Kellogg’s, IBM, Amazon, Google, and Facebook.

Get a copy of the book here: https://www.amazon.com/Restoring-Soul-Business-Staying-Human/dp/1400210542 


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