Retailers use data analytics for loyalty programs

It looks like data driven insights are coming to good old loyalty programs.

According to Modern Retail, companies like Reebok and Nike have increased data analytics roles in a bid to increase personalization for better sales.

Nike, for example, recently acquired Zodiac, a data analytics company, to better understand its NikePlus customers.

It seems that NikePlus members spend three times more overall than non-members.

So now retailers are really getting into analyzing their purchase behaviours, responsiveness to email promotions and marketing messages.

Matt Blonder, Reebok’s head of digital, says its loyalty program is the ‘center of gravity’ for the brand’s data analysis and personalization.

Customers can enjoy perks such as free shipping and returns, access to training sessions and other events.

They can even earn points by reviewing products and posting on social media platforms as well.

Blonder said that Reebok is looking at using the data collected by its new loyalty program to better inform everything from product design to creation, and to better personalize its marketing and creative across digital channel.

Source: Modern Retail

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene