Reimagining your favourite nursery rhyme

December 3, 2018

If you haven’t already been today to Ruang, tomorrow (Tuesday 4 Dec) is the last day to catch ‘Wonder: A Story Exhibition by Edward Ong’. The exhibition, which began on 27 Nov, is part of Gallery Weekend KL.

“‘Wonder’ started as an ad for a writing workshop,” says Edward Ong. “And then it became an exercise in other writing workshops. The first few stories were written by Kate Ng, then an intern at Rapp Malaysia. Her coffee was terrible, but the writing was and is out of this world.”

Wonder features different interpretations of Twinkle Twinkle Little Star. In Haiku, Baby Talk, Scrabble, Mirror image, Scientific writing, Star Wars intro, Donald Trump’s voice, Yoda’s voice and much more.

“There are no pictures here but each story was brought to life through groups of words that look like pictures,” said Edward. “Typography was created by Huruf and Ejin Sha- who created a special font, Bintang, just for the exhibition.”

“Wonder is an idea five years in the making. Many of the ideas came from writing workshops, contributed by and inspired by the participants. It is an ongoing project- there are more stories waiting to be told. With a bigger space- we can showcase up to 150 stories,” said Edward. “At least, that’s how much I have written thus far.”

So far, the response from the audience has been mostly positive. Then again, Edward Ong is no stranger to creative writing.

Wonder: A Story Exhibition by Edward Ong

29 Nov-4 Dec 2018
12 noon-8pm
Ruang, 2 Hang Kasturi

Creative Partner: Sixtymac Production
Typography by Huruf and Ejin Sha ((assisted by David Ho and Low Hsin Yin)
Supported by: ThinkCity

About Edward Ong

Like many others before him, Edward began as a twinkle in his father’s eye. Before long, he was the little star in his parent’s universe. Or at least, until his sister came along, and he was left wondering what happened. His once bright world grew dim. The moon hid behind the clouds. The diamond in the sky had finally lost its brilliance. “Don’t be dramatic,” said his mother. “You should be asleep by now.” Edward Ong is a copywriter by day. He dreams of stars at night.


The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

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Entry Fee:
RM 1000 + 6% SST per campaign

Deadline for entry submission:
15th March 2019

The Appies Malaysia 2-days Festival:
25th & 26th April 2019 at Eastin Hotel, Petaling Jaya.

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