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Random thoughts as media emerges stronger post MCO
07 Jul
It is interesting to note that while media players have been complaining of financial ruin due to MCO, they are also hiring furiously like they know something we don’t.
The new normal seems to be an alternate reality running on steroids.
Radio resurgence? The podcast fever is unstoppable now. This trend is best suited to evangelise radio.
With the growing attention deficit syndrome, Radio is perfect as it allows selective listening.
And that is already quite a boon to advertisers.
Personally, I believe Radio has been marginalised for too long.
Utusan and Kosmo are on the verge of relaunching their titles – both print and online next month. Is there a snap election coming up?
And what’s happening at theSun? Unconfirmed weather readings suggest their benevolent businessman owner may call it a day after bearing the cost of running it at a loss in recent years.
Plus hundreds of millions lost in his other companies during the MCO may justify a new call on theSun.
But hey, if GE15 is happening this year, he may delay this move. Too early to tell, as Parliament sits again on July 13 (the same day the Federal Court hears contempt proceedings against Malaysiakini and its editor-in-chief Steven Gan over comments posted by readers).
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
