Publicis Groupe launches pilot AI platform

Publicis Groupe has launched its artificial-intelligence platform in the UK, Marcel, which is designed to ‘inform, create and connect the workforce of the future’.

All 5,000 Publicis Groupe UK employees will have access to the platform by the end of June in a pilot launch ahead of a global roll-out of the service.

The pilot program is all about upskilling, reskilling and cross-skilling while using ideas and creatorsas the most valuable currency of the future, according to an official statement.

It will now have a single group-wide directory of employees, integrated with Microsoft Office’s 365 for email and calendar access.

There will of course be productivity tracking, profile pages for employees to manage their personal brand and discover opportunities to work on briefs from other agencies as well.

Interestingly, there will be a daily digest of content that has a focus on people, work, clients and agencies too.

Enhanced algorithms that match and find people with case studies and thought leadership for assistance on specific work projects will also be featured.

The single profit and loss structure on a country-by-country basis is where Marcel adds another layer of collaboration and integration to proceedings.

Publicis is bringing all of its agencies, including Saatchi & Saatchi, Leo Burnett, Publicis, Zenith, Starcom and Sapient and Marcel adds another layer of collaboration and integration.

Arthur Sadoun, chairman and chief executive of Publicis Groupe explained that the company’s belief is that they are going to move into a model where they won’t be able to disconnect data from dynamic content and technology.

“Since this will have to be run at country level, it means bringing a lot of expertise from different agencies under one P&L..but the creative ideas that fuel that can come from either local agencies or from our agencies around the world,” he added.

He went on to say that the day its employees feel that if they are good enough, they are going to be able to do more things in more ways, no matter where they are based – the game is over.

“That will take time and will be difficult, but that’s the endgame,” he concluded.

Source: Campaign Magazine UK