Proton launches the new Persona with a Fast & Furious parody

(Marketingmagazine.com.my) – By: Malati Siniah

Proton Holdings unveiled its latest model, Proton Persona, with a star-studded campaign featuring popular local actors Fazura and Zul Ariffin.

Apart from being featured in the print ads promoting the new Proton Persona, currently running in major local newspapers, the two actors are also starring in a short movie titled ’Faz and Fairuz’ produced by KRU Studios.

In the short movie, the two stars play undercover agents who are on a mission to steal Proton’s latest car which they plan to use to create a viral video.

Similar to popular action-packed movies such as Fast & Furious, in the promotional movie, both stars get caught in a high-speed car chase and while driving they still have the time to highlight the car’s new functions such as its Electronic Stability Control (ESC) function and automatic headlamps.

The four-minute long video, directed by Ghaz Abu Bakar, has been well received online with the film gaining over 343,000 views and 5,700 shares on Proton’s Official Facebook and 80,000 views on its YouTube page.

Check out the full video below:

The newly launched Proton Persona retails at RM46,800 to RM59,800. Last month company launched Proton Bezza and according to local reports they will also soon be launching a new Saga.

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