(Marketingmagazine.com.my) – Rapid KL, Big Tree Outdoor (Big Tree) and Hot FM today announced a collaboration between the three parties that would enable Light Rapid Transit (“LRT”) commuters to enjoy Hot FM content at selected LRT stations.
Beginning 1 September 2016, Hot FM, through Hot [email protected] will be broadcasting its content at several stations along the Kelana Jaya line. These include the KLCC, KL Sentral, Masjid Jamek, Wangsa Maju and Bank Rakyat (Bangsar) LRT stations.
The Hot [email protected] content will be specifically customised for commuters and will feature the best music selections from Hot FM minus the radio announcers.
Set to entertain commuters daily from 6.00 AM to 12 midnight, the new Hot [email protected] will feature a selection of popular songs in various languages such as Malay, English, Chinese, Korean and Hindi. The selection of music genres is based on the observed demographic trends of LRT commuters.
The new Hot FM @LRT will also feature regular safety announcements from RAPID KL and the company is also exploring the possibly of launching other forms of content.
It is estimated that Malaysia will see over 500,000 daily LRT commuters.
The new service will target listeners aged 15 – 30-year-old demographic from various social backgrounds who earn a monthly household income of above RM3,000.
Dato’ Mohd Zahir Zahur Hussain, Chief Executive Officer of PRIDE, shared, “PRIDE will also continue to collaborate with strategic partners such as Big Tree and Hot FM in bringing better service to our commuters. Just as our other programme that has been launched before, we constantly find new ways to improve our services in a way that is beneficial to all parties, especially to our loyal Rapid KL users.”
Chief Executive Officer of Big Tree Outdoor, Jeff Cheah mentioned, “Big Tree is excited to witness this collaboration, to make the train ride journey more entertaining and better informed. This is part of Big Tree’s commitment to bring more value to our stakeholders including Rapid KL and train commuters.”
Also at the launch, Seelan Paul, Chief Executive Officer of Media Prima Radio Networks shared, “For us at Media Prima Radio Network, Hot FM in particular, the collaboration will bring mutual benefits for all parties involved. Equally, as important, this is a good initiative that would enhance commuters experience while using RAPID KL’s LRT service. We are very appreciative of the trust given by RAPID KL and Big Tree to Media Prima Radio Networks to launch Hot FM @LRT today.”
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