Premnath heads digital perfomance and investment!

Havas Media Malaysia has appointed Premnath Unnikrishnan as Head of Digital Performance and Investment.

He joins the agency with a rich digital experience covering tech, strategic planning, buying and account management with a proven track record of building brands digitally and executing successful marketing campaigns.

In his new role, Prem will be responsible for all aspects of our digital operation including strategic digital leadership, digital capabilities expansion and adoption of world-class practices in the Malaysian market.

Prem joins the agency from Lyca Digital, part of the UK-based Lyca Group where he was heading Digital marketing and was responsible for Digital Marketing for LycaMobile across all the 25 markets.

Prior to Lyca, Prem has worked with MEC, where he was heading digital business for South India and handled clients like Accenture, Flipkart, and Britannia. He has also worked with Interactive Avenues in India where he managed multiple blue chip brands including Amazon, Wipro, ITC Foods and AOL.

Commenting on the appointment, Andreas Vogiatzakis, CEO of Havas Media, Malaysia said: “We are thrilled and lucky to have Prem joining our winning team.  With a background rooted in all facets of the digital business, Prem understands the consumer, the platforms, as well as the clients, and has a brilliant ability to merge them together into a unique and successful outcome, as his track record demonstrates. I am certain Prem will become a jewel in the Havas Malaysia’s digital crown, and will, for that, benefit our industry further”.


APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30 leaders in the Marketing industry who will put the presenter’s knowledge to the test in a unique Live Presentation environment.

Date: 6 & 7 July, 2017

Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.

Time: 8.30am – 6.00pm

To register, connect with Ruby on 0377262588, [email protected], or

Event PDF:

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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