Pizza Hut and KFC's partnership celebrated with a mobile game - MARKETING Magazine Asia


Pizza Hut and KFC’s partnership celebrated with a mobile game

Pizza Hut just launched the ‘Pizza Hut x KFC Chicken Popcorn Pizza,’ a limited-edition pizza that combines Pizza Hut’s iconic crispy crust with the goodness of KFC’s Chicken Popcorn pieces, classic gravy, plus a generous serving of cheese, sweetcorn, and mushrooms.

To celebrate the partnership, Ogilvy Hong Kong along with the two other brands have launched a ’Pizza Hut x KFC Kitchen’ mobile game. The game connects two phones and challenges two players to craft a ‘Pizza Hut x KFC Chicken Popcorn Pizza’ against the clock together, while playing as the Pizzatainer and Colonel Sanders.

“This collaboration pizza between these two huge brands is a dream come true,” said Executive Creative Director at Ogilvy, John Koay. “That’s why we were excited to create the Pizza Hut x KFC Kitchen, a fun two player game for fans to create this epic pizza with a friend, and unlock tasty rewards too”.

Players are tasked to use teamwork to knead the dough, fry the chicken popcorn, and bake the pizza as well. Players are given the incentive to complete the tasks in the time in order to win Pizza Hut and KFC coupons. 

“The Pizza Hut x KFC Chicken Popcorn pizza brings the best of both worlds together,” said Marketing Director at Pizza Hut Hong Kong, Wendy Leung. “This mobile game based on teamwork is a great way to engage with our fans and consumers whilst also increasing awareness of our brand and food innovation credentials.”

Check out the game here.

Credits 
Ogilvy Hong Kong: Reed Collins – Chief Creative Officer APAC
John Koay – Executive Creative Director
Matthew Nisbet – Executive Creative Director
Amy Cheng – Associate Creative Director
Jo Wong – Senior Art Director
Adrienne Andaya – Senior Art Director
John Koay – Art Director
Sana Au Yeung – Art Director
Copywriter: Alexandra Colgan
Yuli Setiadi – Executive Group Director
Vincent Lam – Group Account Director
Rachel Tsui – Account Manager
Clover Yuen – Senior Account Executive
Manolis Perrakis – Head of Creative Technology
James Wong – Senior Digital Producer
Leslie Cheung – Principal web developer
Dick Tang – Web Developer 

Pizza Hut:
Elizabeth Lix Ting – Chief Executive Officer
Wendy Leung – Marketing Director
Yoyo Lam – Marketing Manager
Karen Shea – Assistant Marketing Manager


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