(marketingmagazine.com.my) – Philip Morris International has a new Managing Director for Philip Morris Malaysia (PPM) and Singapore effective 1 October 2016 by bringing in Kang TaeKoo (TK).
TK started his career at Philip Morris Korea in 1998, he crossed rapidly over several positions and was appointed General Manager Indochina in 2007 and later to be the Director of Sales and Distribution Korea in 2011.Before Malaysia, he was the Area Vice President Eastern Russia where he achieved outstanding results.
TK is a leading expert in Sales & Marketing and is savvy in managing organizations across diverse cultures. He will be responsible for the strategic growth of PMM’s business in the current challenging regulatory and business environment in the industry.
“I am excited to be back in Asia and more so, to have this opportunity to live and work in Malaysia. Together with my team, I am looking forward to further growing our business here in Malaysia and to continue delivering quality, value and innovation to meet the evolving needs of our consumers. In view of some of the challenges,” said TK.
He studied at the Copenhagen International School and holds a Bachelor of Arts from Yonsei University in Seoul.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
REGISTER NOW