Left to right: Datuk Ishak Mohd Esa – General Manager of MGA, Andrew Bryan Perera – Honorary Treasurer of MGA and Chairman of GoGolf Programme, Dato’ Zulkifli Dato’ Ismail – Honorary Secretary of MGA, Sivanathan Krishnan – CEO of PARGAME and Group CEO of Trapper Media Group
PARGAME, a subsidiary of Trapper Media Group, has been appointed on a 5-year contract by the Malaysian Golf Association (MGA) in partnership with its GoGolf Programme to oversee the programme’s media and event offerings.
PARGAME allows advertisers and marketers to reach 2.1 million golf enthusiasts of whom, more than half a million are high-net-worth individuals, across its growing network of golf clubs throughout Malaysia.
Group CEO and Founder of Trapper Media Group, Sivanathan Krishnan says, “It is an honour and privilege to be part of a vibrant endeavour to fill the void in the out-of-home scene with the launch of Malaysia’s first Golf Course Advertising Platform, a one stop centre to enable advertisers to reach over 70 golf clubs in Malaysia. On average per year, there are around 1.7 million golf rounds being played around the country. And in a flight of 4, that’s close to 7 million eye balls for advertisers. They get to reach these target consumers in an uncluttered and unfettered situation for 4 to 6 hours.”
Smart marketers and advertisers have engaged golf clubs directly to take advantage of the reach the golf clubs can offer their brands. Unfortunately, these are normally done on an ad-hoc basis since there has never been a platform to put all golf clubs together.
Siva adds, “An advertiser will now be able to place ads on 4,200 and more golf carts throughout the country. That’s just one advertising medium. Check out www.pargame.com.my to drive your brand further.”
PARGAME has an array of mediums that include Golf Carts, Tee Markers, A-Boards at putting greens, chipping greens, driving ranges, Locker Rooms, Starter Huts, pillar wraps and Scorecards.
Bryan Perera, Honorary Treasurer of the Malaysian Golf Association (MGA) and Chairman of the GoGolf programme commented, “Malaysia’s golf courses are amongst the best in the world, putting Malaysia on the Golf Tourism map, evident with the millions of golfers that have teed-off at local golf courses nationwide.”
He added, “PARGAME, a consortium partner of MGA has been appointed and tasked with monetizing the extensive assets of MGA’s member Golf Clubs via several marketing and advertising initiatives. This monetization translates and adds value to the Golf Club’s assets in generating new and additional revenue streams.”
PARGAME powered by Trapper Media Group’s marketing and media expertise teams, aims to help MNC and SME based brands reach an affluent demographic and become a talking point on the golf courses, with advertising prices which are affordable, and adjustable campaign periods to suit their marketing needs.
The Malaysian Media Conference 2018 is INTERACTIVE
The Malaysian Media Conference is about Conversations.
Conversations before, during and after the Conference.
The best way to learn is when someone answers what you want to know.
With 15 speakers and moderators, the event will cover everything that is important for Media, Marketing and Digital moving forward.
Date: 8 February, 2018
Time: 8.30am – 6.00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre, Bukit Kiara, Kuala Lumpur.
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