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OCBC Bank moves from Carat to Optimedia Malaysia
18 Aug
(marketingmagazine.com.my) – Optimedia Malaysia (under the Publicis One umbrella) recently added OCBC Bank to its growing list of clientele.
The winning agency, went up against IPG Media Lab as well as People & Rich-H during the pitch process to secure the business and will be taking over from Carat Malaysia. The agency will work on the banking group’s media executions with immediate effect.
Ali Imran Memon, General Manager of Optimedia Malaysia said, “We are really happy to work with OCBC. Not only is this one of the largest International banks in Malaysia; this win is very closely linked to our vision of being a platform where ideas build businesses.”
The immediate role of Optimedia is to strengthen the OCBC brand and the banking group’s customer engagement.
‘We believe in the power of positive disruption to win the hearts of consumers. It is not about being the biggest or most creative. It is about Live ROI. Insights and ideas that allow us to drive real marketing and business results for our clients,” Ali shared.
Alongside the win of OCBC, Publicis One media recently won Air Asia’s SEM across 16 countries, Visa and Courts’ e-commerce business.
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