IPG Mediabrands’ Reprise launches digital auditing platform
IPG Mediabrands Reprise unveiled the Digital Experience Audit, a digital auditing platform that is designed to measure overall performance and progress of client campaigns.
DXA’s auditing process will allow clients to see the steps in the lifecycle of a campaign and review its overall success.
According to Graham Wilkinson, Reprise global head of product, the DXA was designed to monitor the progress of the campaign and allow the agency to make changes efficiently. He also said that the auditing platform looks at specific digital channels including paid search and social, organic search, and mobile.
“This can make all the difference in the world when it comes to gauging the overall success of a campaign. As DXA continues to evolve, additional audit channels will be added to make the product even stronger,” said Wilkinson.
Reprise APAC managing director Ben Poole said their APAC clients were demanding a faster approach to identifying gaps in consumer and marketing performance.
“DXA delivers on that, and more, with a simple cross-channel scoring system and recommended actions for score improvement. Better scores mean better consumer experiences and better business outcomes for brands. DXA will provide the backbone to our future client solutions,” he added.