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New digital auditing tool a game changer for IPG Mediabrands Reprise
09 Oct
IPG Mediabrands’ Reprise launches digital auditing platform
IPG Mediabrands Reprise unveiled the Digital Experience Audit, a digital auditing platform that is designed to measure overall performance and progress of client campaigns.
DXA’s auditing process will allow clients to see the steps in the lifecycle of a campaign and review its overall success.
According to Graham Wilkinson, Reprise global head of product, the DXA was designed to monitor the progress of the campaign and allow the agency to make changes efficiently. He also said that the auditing platform looks at specific digital channels including paid search and social, organic search, and mobile.
“This can make all the difference in the world when it comes to gauging the overall success of a campaign. As DXA continues to evolve, additional audit channels will be added to make the product even stronger,” said Wilkinson.
Reprise APAC managing director Ben Poole said their APAC clients were demanding a faster approach to identifying gaps in consumer and marketing performance.
“DXA delivers on that, and more, with a simple cross-channel scoring system and recommended actions for score improvement. Better scores mean better consumer experiences and better business outcomes for brands. DXA will provide the backbone to our future client solutions,” he added.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
