New digital auditing tool a game changer for IPG Mediabrands Reprise

1 year ago

IPG Mediabrands’ Reprise launches digital auditing platform

IPG Mediabrands Reprise unveiled the Digital Experience Audit, a digital auditing platform that is designed to measure overall performance and progress of client campaigns.

DXA’s auditing process will allow clients to see the steps in the lifecycle of a campaign and review its overall success.

According to Graham Wilkinson, Reprise global head of product, the DXA was designed to monitor the progress of the campaign and allow the agency to make changes efficiently. He also said that the auditing platform looks at specific digital channels including paid search and social, organic search, and mobile.

“This can make all the difference in the world when it comes to gauging the overall success of a campaign. As DXA continues to evolve, additional audit channels will be added to make the product even stronger,” said Wilkinson.

Reprise APAC managing director Ben Poole said their APAC clients were demanding a faster approach to identifying gaps in consumer and marketing performance.

“DXA delivers on that, and more, with a simple cross-channel scoring system and recommended actions for score improvement. Better scores mean better consumer experiences and better business outcomes for brands. DXA will provide the backbone to our future client solutions,” he added.



Malaysian CMO Awards 2019 Open for nominations

Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 18th of October 2019

The 8th Malaysian CMO Conference & Awards

15th November 2019

The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards, visit:
Awards Nomination Page