Nestle is reviewing its roster of media agencies and find ways to manage media requirements such as strategy, planning and buying, in line with rapidly-changing digital platforms.
The successful agency will be appointed in a few months time for the period January 1, 2019 onwards, and incumbent Mindshare has been invited to pitch for Malaysia and Singapore.
Nestlé also invited a number of agencies to submit their credentials, including the incumbent agencies. The last review for the Malaysia and Singapore business was conducted five years ago, in 2013.
With a presence of over 106 years in the country, Nestlé has nourished generations of Malaysians and Singaporeans with leading household brand names such as MILO, MAGGI and NESCAFÉ.
In January, Society the creative and digital content agency within IPG Mediabrands Malaysia was appointed the digital agency of record for Nestlé brands MILO, Nestlé Ice Cream & Nestlé Breakfast Cereals.
“We have worked across Nestlé brands MILO and Nestlé Drumstick for the past three years, and are pleased to extend our scope of work with them. Nestlé was looking for a strategic partner to support their business by driving consideration and conversion, and we look forward to collaborating with them to steer this agenda forward, said Stanley Clement (pictured), Managing Director of Society.
Society and Ansible now operate under the Reprise banner for IPG Mediabrands, the media management and data arm of Interpublic Group, creating a new full-service global performance media marketing unit.
Is the Customer at the heart of your Digital Transformation?
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
* Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
* Stephanie Caunter, Global Director, Marketing & Communications, Catcha Group
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
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