Nestlé reviews media business in Malaysia and Singapore

1 year ago

Nestle is reviewing its roster of media agencies and find ways to manage media requirements such as strategy, planning and buying, in line with rapidly-changing digital platforms.


The successful agency will be appointed in a few months time for the period January 1, 2019 onwards, and incumbent Mindshare has been invited to pitch for Malaysia and Singapore.
Nestlé also invited a number of agencies to submit their credentials, including the incumbent agencies. The last review for the Malaysia and Singapore business was conducted five years ago, in 2013.
With a presence of over 106 years in the country, Nestlé has nourished generations of Malaysians and Singaporeans with leading household brand names such as MILO, MAGGI and NESCAFÉ.
In January, Society the creative and digital content agency within IPG Mediabrands Malaysia was appointed the digital agency of record for Nestlé brands MILO, Nestlé Ice Cream & Nestlé Breakfast Cereals.

“We have worked across Nestlé brands MILO and Nestlé Drumstick for the past three years, and are pleased to extend our scope of work with them. Nestlé was looking for a strategic partner to support their business by driving consideration and conversion, and we look forward to collaborating with them to steer this agenda forward, said Stanley Clement (pictured), Managing Director of Society.
Society and Ansible now operate under the Reprise banner for IPG Mediabrands, the media management and data arm of Interpublic Group, creating a new full-service global performance media marketing unit.

dtc logo
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Noelle Lim, Director, BFM Edge Education
Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Stephanie Caunter, Global Director, Marketing & Communications, Catcha Group
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira amira@adoimagazine.com | 03 7726 2588

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CMO2019

Malaysian CMO Awards 2019 Open for nominations


Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 25th of October 2019

The 8th Malaysian CMO Conference & Awards


DATE:
15th November 2019

VENUE:
The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards, visit:
Awards Nomination Page