Nestlé Malaysia’s coffee brands go digital with Lion & Lion.

(Marketingmagazine.com.my) -Digital agency Lion & Lion has won an account with Nestlé Malaysia for its Dolce Gusto and Mountain Wash brands.

Beginning in late 2015, after several rounds pitching with a number of top agencies in Malaysia, Lion & Lion became the digital agency of choice.

The agency will be managing the digital space with a focus on digital performance marketing, social media marketing and influencer marketing.

SYAHAR KHALID – Digital Engagement Manager, Nestlé Malaysia

“Lion & Lion won the Nescafé Dolce Gusto and Nescafé Mountain Wash account, due to their expertise in performance marketing and strategic recommendations for the brands,” said Khairul Syahar, Digital Engagement Manager, Nestlé (picture).

“There’s a huge opportunity for online sales in Malaysia, that’s why the pitch was designed around driving performance marketing for these brands,” added Hugh Batley, Managing Partner of Lion & Lion.

The new campaign kicks off in Q2 2016.

Enter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here:

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.