Nando's celebrates self made women - MARKETING Magazine Asia


Nando’s celebrates self made women

Nando’s celebrates International Women’s Day with a tribute to women on its Facebook page.

The #MadeitHerself campaign is created by its social media agency, Fishermen Integrated. The video sends the message that women are capable of achieving success on their own and can ‘make-it’ through their own achievements.

“We have always believed in the strength of diversity, benefits of equality and overall richness of being inclusive. Women have long been in positions of leadership at Nando’s, not just in Malaysia but globally as well.

“In Malaysia 48% of our leadership roles are held by amazing women. This International Women’s Day, we are proud to have a voice and show recognition, support and celebrate all women,” says Mac Chung Lynn, Group CEO of Nando’s Malaysia and Singapore.

“Women today are in a much better position than ever before. However, there’s still much progress to be made in terms of stereotypical scenarios they often endure.

“Among the most common misconceptions faced by women is that their successes were never earned – such as assuming they’re from a wealthy background or to have married up.

To watch the video, go to Nando’s YouTube channel at https://www.youtube.com/user/NandosMalaysia/, or Nando’s Facebook Page at https://www.facebook.com/watch/?v=317623042441844.



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