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MyTOWN launches MyMalaysiaBoleh video as a tribute to Covid 19 frontliners
28 Apr
This video is a continuation of MyTOWN’s joint efforts (dubbed #BetterTogether) with IPC, Toppen, Batu Kawan Link Building, IKEA Damansara, IKEA Cheras, IKEA Tebrau, IKEA Batu Kawan, their valued tenants and Mercy Malaysia, to aid frontliners during the current pandemic.
Instead of focusing on self-serving advertising, MyTOWN decided to play an active part in helping frontliners by providing them with essential items that include food, personal care items amounting to no less than RM300,000, alongside electrical items, furnishing products, PPEs and more.
Agency:Your Maker
Client: MyTOWN
Title of Video:#MyMalaysiaBoleh
After all, in times like these, acts, not ads, matter most.
To further show their gratitude for those who put their safety on the line for the safety of all Malaysians, the #MyMalaysiaBoleh video was born.
Contributions from participating outlets
MyTOWN believes that with everyone playing a part, no matter how small, and never too big, this nation BOLEH pull through this difficult time that is affecting us all in different ways.
The wonderful and talented people behind (and in) the video include Roshan Jamrock, Talitha Tan, Dina Nadzir, Farique Nadzir, Sher and Denise Chuang.
