MPA says adex has dropped 12%!

 

At a recent meeting of the Magazine Publishing Association (MPA), Exco members agreed to write to the Ministry of Finance to look at their request on the GST-Zero rates  for magazines in the coming Oct 2017 budget.

MPA also shared the latest Advertising Expenditure (adex) report for Q1 2017 vs Q1 2016 and indicated that the overall adex had dropped by -12.36% to RM 1.8 billion from RM 2.1 billion in Q1 2016.

The only growth recorded was for Cinema which went up 57%.

The magazine adex dropped by -36.3% for Q1 2017.

The decline of magazine adex is attributed to the migration to digital format and also the closure of some magazine titles.

MPA also announced that the MPA Magazine Awards 2017 (open for members) will be held in late Oct 2017 at Group Majalah Karangkraf Sdn Bhd.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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