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MPA says adex has dropped 12%!
12 Jun
At a recent meeting of the Magazine Publishing Association (MPA), Exco members agreed to write to the Ministry of Finance to look at their request on the GST-Zero rates for magazines in the coming Oct 2017 budget.
MPA also shared the latest Advertising Expenditure (adex) report for Q1 2017 vs Q1 2016 and indicated that the overall adex had dropped by -12.36% to RM 1.8 billion from RM 2.1 billion in Q1 2016.
The only growth recorded was for Cinema which went up 57%.
The magazine adex dropped by -36.3% for Q1 2017.
The decline of magazine adex is attributed to the migration to digital format and also the closure of some magazine titles.
MPA also announced that the MPA Magazine Awards 2017 (open for members) will be held in late Oct 2017 at Group Majalah Karangkraf Sdn Bhd.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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